New hunts on the horizon

Welcome to the new Seeland – get ready to explore nature through hunting and more

Hawker series

The new Hawker II is here

The Hawker range is made to be low weight, low noise, and weatherproof, and is designed for optimal range of motion.

Choose your type of hunting

Choose the type of hunt or activity you’re looking for gear to and we’ll show you products that match. Skip the scrolling and get a tailored search by what’s relevant for you.

High seat

Waiting for the game for hours in a high seat necessitates gear that will keep you warm and comfortable so you can stay alert, especially on cold winter hunts. Our product selection criteria includes: warmth, wind-proofness, waterproofness, and comfort.

Bird shooting

Bird hunting is a time-honored tradition and entails gear that enables full mobility to shoot even the highest of birds, as well as looks the part for those classic shooting days. Our product selection criteria includes: full range of motion, large cartridge pockets, wind- and waterproofness, and classic design.

Stalking

Stalking the game requires gear that helps you disappear and move unhindered. Our product selection criteria includes: stretch, low-noise/quiet, active design, breathable materials, camouflage, and relevant details and pockets.

Dog handling / safety

Dog handling and safety gear requires extra-durability and high visibility for specific training and hunting. Our product selection criteria includes: extra-durability, hi-vis orange, dirt-and-water-repellent treatment (DWR), GPS pocket, and weatherproofness.

Driven hunt

Driving the game demands more of your gear. When beating on driven hunts, you might walk through dense and rough bush and your gear should be able to keep up. Our product selection criteria includes: durability, wind-proofness, waterproofness, and active design.

Casual / outdoor

Gear for general outdoor activities and casual wear should be comfortable and multi-functional so you can mix-and-match your wardrobe and get the most out of it. Our product selection criteria includes: stretch, design, multi-function/multipurpose, and comfortable materials.

Curiosity. Community. Adventure.

More than hunting

Whether you’re just beginning your hunting journey, or you have many seasons in the game, our goal is to enable the passionate modern hunter to pursue their ambitions in nature – no matter how big or small, planned, or spontaneous, simple or complex.

Read the story

Jackets

Active or highseat, rifle or shotgun, insulated or shell – you need a jacket that works for your type of hunting. Whether you need a chest pocket for your GPS when stalking or large pockets for your shotgun shells, choose the jacket made for your type of hunting.

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